16 Simple Blog Changes That Will Improve Your Content Marketing Results | BlueGlass

Leave a comment

January 19, 2012 by yamakashi

Via Scoop.itScenario 25 club

At some point in your online marketing career, you’ve heard the statement “content is king,” meaning great content will take your marketing efforts a long way. While this statement is true, it’s not the only factor you should focus your efforts on.   The platform for your content will also play a role in your ability to be successful. Your platform should make content aesthetically pleasing, easily consumable, and simple to share.   – Blog Layout Social Buttons: One thing site owners tend to overlook is the ability to control the way your content is shared on sites like Facebook and Twitter.   You have the ability to craft shares and tweets that will stand out in a user’s stream. You should be using open graph tags to sculpt your Facebook shares. Open graph allows you to provide a custom title, image, url, and even object type. The same can be done with your tweets. One button I would recommend including is the Google +1 button.   – Leveraging Your Columns One of the first things you should display is a simple way for your users to connect via social networking. You should make a clear and simple section that allows users to follow your Facebook fan page, Twitter account, Google Plus page, and RSS feed. Staying connected with your users will help you increase the chance of a return visit to your site and increase the chance of social sharing.   – Keep Users on Your Site One of my favorite parts of the Genesis Framework is the built-in popular posts widget. This widget gives a few options when it comes to displaying content, but it makes it very easy to display your best posts in the right column of your site. The best part of the widget is the ability to include a thumbnail in your post.   – Make Commenting Easy…   – Content Layout…   [read full interesting article http://j.mp/zrJYCJ]
Curated by Giuseppe Mauriello
Via www.blueglass.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

January 2012
M T W T F S S
« Dec   Feb »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Pages

Scenario 25 Club

January 2012
M T W T F S S
« Dec   Feb »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
%d bloggers like this: