January 25, 2012 by yamakashi
Via Scoop.it – Scenario 25 club
We are living in experiential times and mass entertainment is in rapid transition. We, as producers of this content, are clearly marching down a road toward a personal entertainment Holodeck. Once the sole domain of theme parks every part of the media landscape is becoming experiential and there is a good deal evidence over the past few years of this behavioral and content media shift.