February 7, 2012 by yamakashi
Via Scoop.it – Scenario 25 club
Has a mastery of social networking become a prerequisite for a successful working life? The premise of Reid Hoffman’s new book is that in a world where job security has become a thing of the past, who you know is more important than ever before. If “friending” and tweeting are now essential skills for the professional classes, where does that leave the chronically network-challenged? And how do you get into the networks where the power players hang out? Questions such as these spring inevitably — and uncomfortably — to mind as you read “The Start-up of You: Adapt to the Future, Invest in Yourself and Transform Your Career,” a new book cowritten by Reid Hoffman, founder and chairman of Mountain View, Calif.-based LinkedIn Corp. The premise is simple: In a world in which job security has become a thing of the past, who you know is more important than it ever has been. And with a host of new online tools to help you establish your identity and connect with people who might further your interests, to remain un-networked is to risk being excluded from the modern working world. If this sounds self-serving, Hoffman at least does not cram LinkedIn down the throats of his readers. His case is a bigger one. Individual careers, he says, are becoming like the start-ups he has led, and funded, in Silicon Valley. They take plenty of hustle and constant networking to build, and they often change course several times before any sort of pattern emerges. For an idea of the sort of career this implies, look no further than Ben Casnocha, Hoffman’s coauthor. On LinkedIn, he describes himself as “a San Francisco-based entrepreneur, author, blogger, traveler, and most of all, learner.” He doesn’t divulge his age, but in 2001, when he was 14, he was already a two-time entrepreneur.