March 22, 2012 by yamakashi
Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.
Interesting ” It’s difficult to assign value to social channels and campaigns, as evidenced by the sheer amount of tools trying to solve the social ROI challenge. Social isn’t easily linked to outcomes, Mui pointed out; upper funnel impact is hard to capture and understand. Social data silos also make it difficult to aggregate and compare activity across channels.”