The Myth of Social Media Tactics vs the Reality of Social Business Strategies

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March 24, 2012 by yamakashi

Via Scoop.itScenario 25 club

This piece was written by Mark Fidelman for Forbes, great information and insights to help you rethink what you’re doing with your social business strategy.

 

Excerpt:

 

**Neither Rome nor a Social Business was Built in a Day

 

Where does your organization fit in?

 

**Do you have a few social media heroes testing the social business waters?

 

Three “facts” about social business are accepted without question by most people.

 

**any business with a Facebook page or Twitter account is considered “social”

 

**hiring a social media person constitutes a social “presence”

 

**implementing an intranet transforms the organization into a “collaborative” enterprise.

 

The Assessment

 

**What sense does it make to dive into social media without first recognizing where you are today?

 

Below is a chart that we’ve compiled based on over 80 recent discussions with executives from 60 organizations around the globe.

**this is very useful

 

Selected by Jan Gordon covering, “Content Curation, Social Business and Beyond”

 

Read full article here: [http://onforb.es/GJIxp4]

Via www.forbes.com

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