April 4, 2012 by yamakashi
Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both.
A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies, according to Marketo – http://bit.ly/HkUsDe
Combining the two can multiply the number of views you generate, dramatically increase sharing, and ultimately increase the number of potential customers who see your content.
Marketo calls this the Inbound Marketing Multiplier and here’s how it works: