Forrester: U.S. Online Holiday Sales Will Grow 15 Percent This Year To $68.4B

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November 9, 2012 by yamakashi

TechCrunch

After comScore predicted a very healthy holiday shopping season for online retailers yesterday, Forrester is joining in, reporting that this holiday season is expected to generate $68.4 billion in U.S. online sales. That’s a 15 percent increase over 2011’s total and 3 percent higher than the expected overall annual online retail growth rate.

Why the large increase? Forrester Analyst Sucharita Mulpuru says that the increasing number of consumers choosing the Web over physical stores and the rise in mobile commerce will help buoy sales this year. According to the report, the average U.S. shopper will spend $419 dollars online this holiday season, which is a 12 percent boost from last year.

There are other trends that we will be seeing this year. More consumers are looking for deals, and the online retailers have “become synonymous with value.” Free shipping will also be a big factor this year — 57 percent…

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