The Simple Science of Facebook Engagement

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November 12, 2012 by yamakashi

See on Scoop.itArte 25 Scenarii

Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand & content…

Here AMEX Open Forum distils the methodology of getting people to visit your Facebook page, keep them reading as well as having them return.

 

Summarizing the Infographic:

 

Post Short Updates – less than 80 characters get 23% higher engagement rates

 

Post Images – Photos get a 39% higher rate of engagement than all types of content averaged

 

Use Emoticons – Using emoticons increase shares and likes by 33%

Try Caption Contests – Asking fans to write captions to interesting photos increases comments by 550%

Respond Quickly – 25% of Facebook and Twitter users expect a response to inquires and complaints within 60 minutes

Run a Photo Contest – Encourage fans to post photos for a chance to win something

NB. Third-party apps need to be used for photo and video contests

In order to use this effectively for Community Engagement or Brand Marketing you need to:

#Develop clear objectives

#Understand the people you are targeting and

#Create a smart integration strategy

Source. http://amex.co/RPVEXm

See on www.socialmedia-max.com

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